B2B Lead Nurturing MQL Sales Qualified Opportunity 
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.
PathFactory
JULY 3, 2019
We spent 1-hr nerding out about B2B marketing data and how to use it to transform your marketing funnel from top to bottom (and even beyond the close.) We work with a lot of leading B2B enterprise and mid-market companies, Adobe being one of them, for example. And, that’s the problem with B2B marketing.
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