The Content Factor

3 Ways to Spring Clean Your B2B Content

The Content Factor

B2B Content Content Marketing Inbound MarketingIn Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process.

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You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

The Content Factor

For the last few years, surveys and studies show that B2B content marketers rank “producing engaging content” as one of their top challenges. The answer to these questions should be in your editorial calendar, if you have one, which many B2B marketers do not.

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Breathe Life into your B2B Marketing Using Humor

The Content Factor

B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor eagerly anticipated in Super Bowl advertisements. Content Marketing Uncategorized B2B content marketing humor

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How Would a Chef Sell your Product? (And other techniques for break-out ideas)

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In the recent B2B content marketing survey from from CMI and MarketingProfs, a whopping 60% of respondents ranked “producing engaging content” a top challenge for 2016. It seems that for many B2B content marketers, one of the hardest parts of the job is creating the actual content.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

Thought Leadership: The Currency of B2B Content Marketing

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Tags: Business to Business (B2B) Content Marketing

New Rules of B2B Engagement

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Tags: Blogging Business to Business (B2B

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Avoid Paralysis of the B2B Buyer

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Tags: B2B Buying Cycle Content Strategy

Remedy for the Overworked B2B Marketing Director

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B2B Marketing Directors are particularly busy these days. Tags: Business to Business (B2B) Buyer Perspective Content Strategy While the economy shows signs of improving, they are skeptical and cautious. They will believe there's an upturn when their budgets and headcounts go back up.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

B2B Marketing: The Fine Line Between Doing It Right and DIY

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Tags: Business to Business (B2B) Content Strategy

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Now on YouTube: Our White Paper

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Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.

Case Study Winners: It’s a Program, Not a Project

The Content Factor

B2B Case Studies Business to Business (B2B) Content MarketingIn a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “ Secrets of Case Study Winners.” That discovery was that the “winners” created bene read more.

It's Time for Alacrity

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B2B Lead Nurturing Business to Business (B2B a·lac·ri·ty [uh-lak-ri-tee] –noun 1. cheerful readiness, promptness, or willingness. read more.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Google Fights Back Against Content Farms

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Better Corporate Writing Business to Business (B2B) Content MarketingI applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales.

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Love Your Vendors, Get Tough with Your Clients

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Business to Business (B2B I recently heard this advice from an experienced business consultant: instead of loving your clients and being tough on your vendors, it's time to love your vendors and get tough on your clients.

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What's in a Lead Source?

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Tags: B2B Buying Cycle B2B Lead Nurturing Business to Business (B2B

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Switch: Motivate the Elephant.to Buy

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Tags: Business to Business (B2B) Content Marketing Marketing with Emotion

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

What did Don Draper know that we may have forgotten? (Part 1)

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Tags: Business to Business (B2B) Content Marketing

How to Attract Readers: Turn the Solution Around

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Tags: B2B Buying Cycle Better Corporate Writing

Create More Content--With Less

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The toughest part of a B2B marketer's job? A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). Tags: Business to Business (B2B) Content Marketing 73% say: doing more with less.

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Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing

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Tags: Business to Business (B2B) Web Copy Writing

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer

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Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy

Whose Marketing Plan Is It, Anyway?

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There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them.

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Are You Interesting To Me?

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Tags: Business to Business (B2B) Content Marketing Social Media

Edit Twice, Measure Once

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Tags: Business to Business (B2B) Content Marketing

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

How to Shine: a B2B Personas Case Study

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Last week I met a B2B solopreneur who performs visual facilitation. Julie's recent blog post is a perfect case study for B2B personas. She leads meetings and synthesizes group-think by illustrating discussions on a large mural, in real time. read more.

More Cool Tools Applied to B2B Marketing: Video Capture

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Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation? read more. Multimedia Tools

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Why Outsource B2B Content Marketing? Reasons Abound.

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Tags: Better Corporate Writing Business to Business (B2B) Content Marketing

Building Trust in the Digital Age of B2B Marketing

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According to this short piece on MarketingProfs last week , B2B marketers should get ready to move their entire sales process to the mobile phone. Tags: Business to Business (B2B) Marketing Automation At least, that's what the synopsis at the end seems to say. Fortunately, the original post by Robert Lesser goes more in-depth. read more.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Commoditized Content: Is B2B Next?

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Tags: Business to Business (B2B) Content Marketing Social Media

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It's Still B2B to Me

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Tags: Brand Journalism Business to Business (B2B

Crusaders and Shepherds: Lessons for B2B Marketers

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Tags: Business to Business (B2B) Social Media Social Network Content

B2B Publishers: Guardians of Truth

The Content Factor

When I read the declaration "B2B marketers are the new publishers" I both cheer and cringe. Tags: Business to Business (B2B I cheer because publisher are empowered--"publishing" means taking charge of an entire platform of content. I cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e., market). The mantle of a "publisher" feels to me like a solemn duty that goes beyond lead gen. What's that about? read more.

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.