The Content Factor

Breathe Life into your B2B Marketing Using Humor

The Content Factor

B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor eagerly anticipated in Super Bowl advertisements. Content Marketing Uncategorized B2B content marketing humor

More Cool Tools Applied to B2B Marketing: Video Capture

The Content Factor

Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation? read more. Multimedia Tools

Trending Sources

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.

Sales and Marketing: Let Worlds Collide

The Content Factor

Business to Business (B2B) Sales and Marketing AlignmentAt a recent Focus Roundtable on Sales and Marketing alignment (or the lack thereof), we acknowledged the frequently discussed differences between the people who work in sales jobs and the people who work in marketing jobs.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Key themes discerned about the modern buyer include: • B2B buyers are behaving like consumers – Buyers today have easy access to information and. 1 N U D G E. A I // T I T L E An In-depth look at. the buying process. from 12 different. perspectives 2 N U D G E. A I // T I T L E 3 N U D G E.

Please Accept This Interruption

The Content Factor

B2B Buying Cycle Marketing AutomationMarketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.

3 Ways to Spring Clean Your B2B Content

The Content Factor

B2B Content Content Marketing Inbound MarketingIn Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process.

FAQ 2

You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

The Content Factor

For the last few years, surveys and studies show that B2B content marketers rank “producing engaging content” as one of their top challenges. The answer to these questions should be in your editorial calendar, if you have one, which many B2B marketers do not.

How Would a Chef Sell your Product? (And other techniques for break-out ideas)

The Content Factor

In the recent B2B content marketing survey from from CMI and MarketingProfs, a whopping 60% of respondents ranked “producing engaging content” a top challenge for 2016. It seems that for many B2B content marketers, one of the hardest parts of the job is creating the actual content.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Are you missing a critical step in your B2B content strategy?

The Content Factor

Content Marketing b2b marketing content marketing editorial calendarToday, to be successful in marketing and demand generation, every company must be an aggressive content publisher. Yet many lack the single most important planning and ideation tool that magazine and newspaper editors have relied on for decades – an editorial calendar. Without a clear picture of “what, when, why and how,” it’s impossible to be effective at content marketing.

Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Tags: Business to Business (B2B) Content Marketing

Dig Deep with B2B Buyer Personas

The Content Factor

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Tags: Business to Business (B2B) Web Copy Writing

New Rules of B2B Engagement

The Content Factor

Tags: Blogging Business to Business (B2B

Avoid Paralysis of the B2B Buyer

The Content Factor

Tags: B2B Buying Cycle Content Strategy

Buy 2

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Remedy for the Overworked B2B Marketing Director

The Content Factor

B2B Marketing Directors are particularly busy these days. Tags: Business to Business (B2B) Buyer Perspective Content Strategy While the economy shows signs of improving, they are skeptical and cautious. They will believe there's an upturn when their budgets and headcounts go back up.

B2B Marketing: The Fine Line Between Doing It Right and DIY

The Content Factor

Tags: Business to Business (B2B) Content Strategy

Case Study Winners: It’s a Program, Not a Project

The Content Factor

B2B Case Studies Business to Business (B2B) Content MarketingIn a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “ Secrets of Case Study Winners.” That discovery was that the “winners” created bene read more.

B2B 2

It's Time for Alacrity

The Content Factor

B2B Lead Nurturing Business to Business (B2B a·lac·ri·ty [uh-lak-ri-tee] –noun 1. cheerful readiness, promptness, or willingness. read more.

B2B 2

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Love Your Vendors, Get Tough with Your Clients

The Content Factor

Business to Business (B2B I recently heard this advice from an experienced business consultant: instead of loving your clients and being tough on your vendors, it's time to love your vendors and get tough on your clients.

What's in a Lead Source?

The Content Factor

Tags: B2B Buying Cycle B2B Lead Nurturing Business to Business (B2B

Buy 2

Switch: Motivate the Elephant.to Buy

The Content Factor

Tags: Business to Business (B2B) Content Marketing Marketing with Emotion

How to Attract Readers: Turn the Solution Around

The Content Factor

Tags: B2B Buying Cycle Better Corporate Writing

Buy 2

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Create More Content--With Less

The Content Factor

The toughest part of a B2B marketer's job? A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). Tags: Business to Business (B2B) Content Marketing 73% say: doing more with less.

Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer

The Content Factor

Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy

Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing

The Content Factor

Tags: Business to Business (B2B) Web Copy Writing

Whose Marketing Plan Is It, Anyway?

The Content Factor

There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Are You Interesting To Me?

The Content Factor

Tags: Business to Business (B2B) Content Marketing Social Media

Edit Twice, Measure Once

The Content Factor

Tags: Business to Business (B2B) Content Marketing

Why Outsource B2B Content Marketing? Reasons Abound.

The Content Factor

Tags: Better Corporate Writing Business to Business (B2B) Content Marketing

Building Trust in the Digital Age of B2B Marketing

The Content Factor

According to this short piece on MarketingProfs last week , B2B marketers should get ready to move their entire sales process to the mobile phone. Tags: Business to Business (B2B) Marketing Automation At least, that's what the synopsis at the end seems to say. Fortunately, the original post by Robert Lesser goes more in-depth. read more.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Commoditized Content: Is B2B Next?

The Content Factor

Tags: Business to Business (B2B) Content Marketing Social Media

It's Still B2B to Me

The Content Factor

Tags: Brand Journalism Business to Business (B2B

Crusaders and Shepherds: Lessons for B2B Marketers

The Content Factor

Tags: Business to Business (B2B) Social Media Social Network Content

B2B Publishers: Guardians of Truth

The Content Factor

When I read the declaration "B2B marketers are the new publishers" I both cheer and cringe. Tags: Business to Business (B2B I cheer because publisher are empowered--"publishing" means taking charge of an entire platform of content. I cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e., market). The mantle of a "publisher" feels to me like a solemn duty that goes beyond lead gen. What's that about? read more.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation