Metadata
MAY 8, 2023
What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. The life of a B2B marketer isn’t easy, especially in a down economy when every dollar needs to go the extra mile—or ten. They don’t exist.
Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly. These metrics are closer to actual revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
APRIL 11, 2023
As powerful as these channels can be, they require bandwidth and brain power. But that doesn’t stop demand gen marketers from trying (or the leadership team asking them to work miracles). Is a Facebook campaign with a specific audience driving a better cost per lead (CPL)? It’s dark, too. The opportunities for error are endless.
SnapApp
APRIL 25, 2018
. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.
SnapApp
APRIL 25, 2018
In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.
Expert insights. Personalized for you.
52 
Let's personalize your content