B2B Sales Differentiation PointClear SIC 
ViewPoint
DECEMBER 21, 2017
With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. Holding on to prospect information that’s incorrect, poorly segmented and lacking prioritization can obstruct marketing efforts and conceal sales opportunities.
ViewPoint
SEPTEMBER 4, 2018
B2B marketers are certainly aware that business marketing data degrades quickly. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Ongoing testing to differentiate characteristics reveals the most valuable segments. Want to know more?
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