The 5 Top Media for Cold Prospecting
ViewPoint
JANUARY 26, 2012
Let me go out on a limb and propose the top five media for your lead generation toolkit. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5
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