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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Powered by Blogger.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

One way to prove better value is to demonstrate unique benefits and bottom-line impact – tying unique specific features of the solution to unique savings or benefits. Alinean recognized by BtoB Magazine’s as one of To. Less than 17% trust vendor provided business cases unless third party research / proof is provided.