Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.
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