Remove B to B Remove Blog Remove Pricing Remove Telemarketing
article thumbnail

How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.". Fantasy, plain and simple.

article thumbnail

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it.