Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Optinmonster

JUNE 5, 2023

Let’s go over how to choose the best marketing automation software for your business. How to Choose a Marketing Automation Software for Small Businesses Purpose When choosing marketing automation software, the first thing to consider is the job that you need done. Let’s go over some of the most common ones.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

AUGUST 25, 2015

It’s important to recognize that content syndication leads are not like most sales leads. If you hand off content syndication leads to your sales force without setting these expectations, your program may be doomed to fail. For tips on setting up an effective autoresponder program, see this earlier post.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Valasys

OCTOBER 8, 2019

SendInBlue is a new email marketing platform & was originally built for sending transactional emails which eventually evolved to combine both email & SMS campaigns to a unique platform. The tool allows list management, campaign reporting & email layout optimization. Plans are based on the total number of emails sent.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

markempa

AUGUST 16, 2016

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Jim: Hi, we’ve got Brian Carroll on today, and we’re going to talk about five ways to improve account based marketing and selling. Jim: Empathy, huh? Brian: Yeah.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120