The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. What do you think? Is this a good idea?

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

APRIL 8, 2015

. • More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). •

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

markempa

AUGUST 16, 2016

What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Jim: Those old leads are very valuable. Is nurturing only email? Brian: Yeah.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Work Management 120

The Point

AUGUST 25, 2015

By far the best approach to content syndication leads, however, is to bypass sales altogether, and instead direct those leads into a series of nurturing emails designed to identify (via further engagement) those prospects that indeed merit direct sales follow-up.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Optinmonster

JUNE 5, 2023

Go beyond generic goals like, “ Improve email marketing.” A better example of a marketing goal might be, “Send a 30-day lead nurturing sequence that converts at least 5% of new leads.” Features Whatever marketing automation solution you choose will probably be something you use frequently.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Referral Rock

DECEMBER 5, 2019

The Marketing Automation Tools. Email Marketing. Lead Management. Okay, by now you’re wondering what marketing automation tools make up the Holy Grail and can increase your reach. We’re going to focus on marketing automation tools for newbies and small businesses. Referral Software. Social Media.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76