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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SMB : Small and Medium Businesses. CPA : Cost per Action. MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. Salesforce.com. , this list will be updated with your additions.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. CPA: Cost-per-Action. SMB: Small-to-Medium Business. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.