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The Ultimate B2B Marketing Glossary

Envy

It's an alternative metric to CPA. An Out-Of-Office reply is an automated email response, letting you know the recipient isn't available right now. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SMB : Small and Medium Businesses. CPA : Cost per Action. CPL : Cost per Lead. MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. , this list will be updated with your additions.

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The Big List of Content Marketing Acronyms

Brandpoint

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. CPL: Cost-per-Lead. MA: Marketing Automation.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. CPA: Cost-per-Action. CPL: Cost-per-Lead. SMB: Small-to-Medium Business. Learn more of the details here. CLV: Customer Lifetime Value (See LTV). CLTV: Customer Lifetime Value (See LTV).