The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
It's an alternative metric to CPA. An Out-Of-Office reply is an automated email response, letting you know the recipient isn't available right now. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue.
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