Automation Cost per Lead WOM Word of Mouth 
Hubspot
JUNE 19, 2014
CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead.
Hubspot
MARCH 10, 2016
CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 56) Marketing Automation. 95) Word-of-Mouth (WOM). 96) Workflow.
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