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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. ReachLocal’s service includes one hour of customization per month and a completely new Web site every two years.

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Putting the R back in CRM

GreenRope

Relationship marketing. There is a new term in marketing and it’s power lies in relationships. ” CRM and marketing automation are at the foundation of this type of marketing as they make it simple to record, manage, and execute based on the information you collect from you leads. Contact Data.

CRM 40
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Putting the R back in CRM

GreenRope

Relationship marketing. There is a new term in marketing and it’s power lies in relationships. ” CRM and marketing automation are at the foundation of this type of marketing as they make it simple to record, manage, and execute based on the information you collect from you leads. Contact Data.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Relationship marketing. There is a new term in marketing and it’s power lies in relationships. ” CRM and marketing automation are at the foundation of this type of marketing as they make it simple to record, manage, and execute based on the information you collect from you leads. Contact Data.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Relationship marketing. There is a new term in marketing and it’s power lies in relationships. ” CRM and marketing automation are at the foundation of this type of marketing as they make it simple to record, manage, and execute based on the information you collect from you leads. Contact Data.

CRM 40