More Than Just Email Marketing: What Is Marketing Automation?
TrustRadius Marketing
NOVEMBER 14, 2019
Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Triggered Email: Send real-time, delayed-time, personalization on behavioral, and response-based outreach. Lead Management Features. The quality of the marketing qualified leads that are passed to Sales depend on it.
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