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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Triggered Email: Send real-time, delayed-time, personalization on behavioral, and response-based outreach. Lead Management Features. The quality of the marketing qualified leads that are passed to Sales depend on it.

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Email Tracking & Engagement

GreenRope

It goes beyond delivering content into the inboxes of your contacts, but rather curating content that is personalized based on their needs and preferences. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform. A Personal Email in GreenRope is different from an email broadcast.