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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

We may know what's behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? This is great news, because it suggests that email will continue to improve in 2012. Approach List Building Strategically. Segment Lists to Match Your Priorities.