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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Lead Management Features.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. Be clear to your target audience about what they will get out of subscribing to your emails. Make sure you are segmenting based on knowledge you have about your recipients.