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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Plan your lead magnet.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. What is marketing automation and why is it used?

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57 Little Things to Double Check Before Your Website Launch

Hubspot

One that you could use for enterprise websites, microsites, landing pages, and everything in between? It''s the same list that our team uses at our digital agency , and it''s a list you can copy, edit, and make your own based on the software you''re using to launch and host your website.