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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

Map out what you want to do, what kind of reporting you want and the kind of data and CRM sync you’re looking for. Their experience is valuable in knowing how to start, showing you what works and providing training on your specific instance. Test 100 or so names on each and see what you learn.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This is enough sales enablement to complete its sweep of the four themes. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). What Optify does offer inbound marketers is extensive support for search engine optimization.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

So what is it, anyway? Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What is marketing automation and why is it used? What are the most important marketing automation features?

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign. But we don’t operate in an ideal world.