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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations.

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CRM and marketing automation: The challenges and benefits of integration

Martech

This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. Improved lead management CRM integration enables seamless transfer of lead data between sales and your marketing team, ensuring your leads are properly nurtured and receive the correct follow up.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.