Remove Auto Responder Remove Demo Remove Personalization Remove Marketing Automation
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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

It also requires time, although you’ll most likely use a marketing automation tool to schedule posts. You’ll need an email automation tool that’s easy to use and allows you to set up drip campaigns or auto-responders. Messaging that makes it clear what’s in it for them to try or demo your product.

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Lead Nurturing Explained: 3 Tips to Increase Qualified Leads

Hubspot

" Lead Nurturing " sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team.