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Key Things You Need to Know About Email Marketing Software

Webbiquity

The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. In addition, some email marketing solutions have automatic segmentation methods based on geo-location, auto-responder feedback, demographics, and other attributes. Auto-responders.

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Thirteen email marketing platforms with high ROI

ClickZ

In making this list, we took into consideration ease of use for creating emails, building databases of subscribers, setting up automatic replies, incorporating social media management, and providing analytic reporting. These include a free customer relationship management (CRM) tool. Source: Hubspot. Mailchimp. Source: Pardot.