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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

A landing page is a standalone web page designed to make people take a particular action. S o, rather than directing your audience to your general website, you can direct them to a personalized landing page designed with a particular goal or audience in mind. Design features and templates – The more options the better.

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57 Little Things to Double Check Before Your Website Launch

Hubspot

We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Second, take the necessary steps to ensure that the site design is pixel perfect. If you have a responsive website (and you definitely should), you need to check the design across all devices.