Auto Responder, Comparison and Contact Marketing

Subscribers to Free Content are NOT Leads

Industrial Marketing Today

JUNE 22, 2011

I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel

How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.

Email Marketing

Email Marketing Marketing Management Top of Funnel Deliverability

B2B Marketing Zone

Subscribers to Free Content are NOT Leads

How to Tackle Your 5 Toughest Email Marketing Challenges

Webinars

Stay Connected