Remove compare
article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Having a lean team is important to achieve company goals and function within budgetary constraints, especially in a startup mindset. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Consider opt-in, unsubscribe, and bounce processing. Reporting & Analytics Features.

article thumbnail

5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

We may know what's behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? This is great news, because it suggests that email will continue to improve in 2012. Approach List Building Strategically. Segment Lists to Match Your Priorities.