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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Use Auto-Responders for Opt-Ins. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. but it shouldn't be the first thing recipients see in your company messages.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Having a lean team is important to achieve company goals and function within budgetary constraints, especially in a startup mindset. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Consider opt-in, unsubscribe, and bounce processing. Lead Management Features.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Now that that’s out of the way… What Is a Landing Page Builder? Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. Where can you use a landing page? Pricing : Paid. Case Study.