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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

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CRM and marketing automation: The challenges and benefits of integration

Martech

This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. Improved lead management CRM integration enables seamless transfer of lead data between sales and your marketing team, ensuring your leads are properly nurtured and receive the correct follow up.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Other data,' including form submissions and activities on site, can point you to the resources your recipients are truly interested in. In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing.