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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Check out these free templates.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Consider opt-in, unsubscribe, and bounce processing. Email Marketing & Online Marketing.

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The Problem with Implicit Opt-In For Email Marketing

Adobe Experience Cloud Blog

An easy way to opt-out. The Definition of Implicit Opt-In. Implicit single opt-in occurs when a consumer fills out a form, e.g. in order to download content or register for an event. In either case, the website’s privacy policy must state that performing this action automatically opts the user into email marketing.

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