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CRM and marketing automation: The challenges and benefits of integration

Martech

This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. Enhanced customer segmentation CRM integration allows your organization to segment its customer database based on various criteria, such as demographics, purchase history or engagement level.

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Top 5 Digital Marketing Trends to Look Out For in 2020

Webbiquity

Here’s how to capitalize on the popularity of online video: Create valuable video content that educates, informs, describes, or tells a story that captivates your target demographic. While trends change from year to year, organic search is consistently one of the top drivers of B2B website traffic.

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