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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. With a detailed feedback report, you can accurately calculate the cost-benefit ratio, account for each campaign’s budget, and continually test and improve all elements of your campaigns.

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Thirteen email marketing platforms with high ROI

ClickZ

Source: Campaigner. Key features : Email automation workflows, A/B split testing, dynamic content, segmentation, social integration, SMTP relay, autoresponders. It helps you cater highly personalized emails with its multi-platform versatility and layouts that are effective, fast, scalable, and easy to customize.