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Key Things You Need to Know About Email Marketing Software


But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Auto-responders. Market reach. Better metrics.

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12 Best Landing Page Software to Generate Leads and Save Time


A/B/x tests allow you to make minor tweaks to your landing page and measure the impact of those tweaks on your CTRs and other important metrics. Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered.