Remove sales-opportunities
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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Buyers engage vendors they trust, so a lead magnet is the perfect vehicle to drive prospects into a sales funnel and build a relationship until they’re ready to buy. Suffice to say that without a lead magnet, you’re wasting the opportunity to significantly impact your bottom line. Publish and test your sales funnel.

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How Marketers can be as good as Google

Adobe Experience Cloud Blog

If you have a weekly meeting with sales, use part of that time to discuss scoring and then tweak based on what you and sales have decided. If your scoring holds leads back from sales don’t worry that they are missing out on opportunities. Then continue adjusting your score to improve it.