Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Tools for Improving Your PPC Workflow. Tools for Improving Your PPC Workflow.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Search Engine Journal

MARCH 10, 2021

Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here's how to do it right. The post The Magic Wheel of PPC Automation Optimization via @PPCKirk appeared first on Search Engine Journal.

PPC 68

PPC Optimization Automation Campaigns 68

Search Engine Journal

APRIL 1, 2021

Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. The post PPC Automation, Human Input & Follow Through = Secret Sauce via @john_a_lee appeared first on Search Engine Journal.

PPC 69

PPC Automation Intent Campaigns 69

Marketing Insider Group

MARCH 13, 2023

This brings us to the increasingly critical importance of marketing automation to brick-and-mortar retailers’ success. While brick-and-mortar brands have embraced digital marketing trends, the same can’t be said for automating trade marketing operations. In the real world, marketing performance is much more difficult to quantify.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts. Marketing automation platforms have revolutionized marketing. Distrust but verify. Or auto-targeting and AI ad generation.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Search Engine Journal

AUGUST 20, 2021

Here are specific scripts for PPC tasks that should be at the top of your list to try. The post 5 Things You Could Be Automating With Google Ads Scripts appeared first on Search Engine Journal. Google Ad scripts are here to stay.

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Automation Google Ads PPC 144

SEMrush

JUNE 17, 2019

We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier.

PPC 110

PPC Marketing Management Advertisements Advertising 110

Matchcraft

JANUARY 17, 2023

In a previous blog, we mentioned that more information on MatchCraft’s PPC Estimator Tool was soon to follow that would go over how it can help you win more proposals—and this is the blog with that information! How Does MatchCraft’s PPC Estimator Tool Help? Why Should I Use MatchCraft’s PPC Estimator Tool?

PPC 52

PPC Paid Search Agency Tools Cost Per Click 52

QuanticMind

OCTOBER 2, 2018

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. For the purposes of automating PPC campaigns, the infusion of Adwords with machine learning is of the most interest.

PPC 40

PPC Ads Google Automation 40

QuanticMind

MAY 30, 2019

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. One big shift has been an increased interest in PPC automation technology. But PPC automation tools aren’t just the latest trend. More businesses are investing in PPC automation technology than ever before.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. Automated Rules. Another old school tool that advertisers are thankful for are Automated Rules.

PPC 123

PPC Budget Programs Tactics Tools 123

Matchcraft

MARCH 15, 2023

SEM automation offers a solution! For many of you who have become more advanced in your search engine marketing practices, automation offers a powerful appeal, and it’s easy to understand why. Automation, once implemented, can significantly free up hours in your day, allowing you to shift your focus to other priorities.

SEM 98

SEM Automation API Budget Programs 98

Search Engine Journal

APRIL 4, 2022

Automated bidding doesn't always mean better. Learn when to apply manual adjustments in this month's Ask The PPC with Navah Hopkins. The post Do Manual Adjustments Still Make Sense With Automated Bidding? appeared first on Search Engine Journal.

Automation 83

Automation PPC 83

Search Engine Journal

OCTOBER 15, 2021

Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. The post 3 Scripts for Automating Google Ads Reports in Spreadsheets appeared first on Search Engine Journal. Read about 3 Google Ads scripts you can use here.

Automation 116

Automation Google Ads PPC 116

Lead Liaison

AUGUST 12, 2016

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? An Overview of PPC Marketing. At least it was before marketing automation came to the rescue.

Marketing Automation Services 48

Marketing Automation Services PPC Marketing Automation Automation 48

Hubspot

MARCH 31, 2020

That's why local pay-per-click (PPC) can be a great option for local businesses. Even when budgets are tight, a local PPC campaign can improve the efficiency of your local marketing as it allows you to get in front of the right audience. Below, let's review the benefits and top strategies for implementing a successful PPC campaign.

PPC 80

PPC Marketing Automation Services Budget Programs Marketing Management 80

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is also a PPC speaker and teaches at Lynda.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising. What buyer persona(s) are you targeting?

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PPC Advertisements Advertising Organization 92

DAGMAR Marketing

MARCH 14, 2020

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. PPC for Law Firms – the Basics. How Law Firms Can Benefit from PPC Management Software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Anyword

MARCH 31, 2022

Anyword is pleased to report that our tool was included in the “Best Tools for PPC Marketers in 2022” list published by one of the most advanced Paid Search solutions, adalysis.com ! Adalysis is an award-winning PPC management and automation software for Google Ads and Microsoft Advertising.

PPC 52

PPC Work Management Marketing Management Optimization 52

EMagine B2B Blog

MARCH 21, 2019

After all, I’ve spent years learning how to manage PPC campaigns, honing my ad copy skills and launching more keywords than I could possibly count. There was no way that an automated system could emulate my process. We know actions speak louder than words, so just head on over and request a free PPC audit. Sounds Great!

PPC 96

PPC SEO Ads Lead Scoring 96

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Search Engine Journal

OCTOBER 13, 2021

Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need appeared first on Search Engine Journal.

Advertisements 94

Advertisements Advertising Automation Tools 94

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Mobile optimization is important for any PPC campaign.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

EMagine B2B Blog

FEBRUARY 25, 2019

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. What is PPC?

PPC 59

PPC Cost Per Thousand Funnel Advertising Advertising Agencies 59

Adobe Experience Cloud Blog

JUNE 20, 2018

Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable and affordable for businesses of all sizes. Marketing automation plays a key role in driving such impressive results, as it allows companies to hyper-target their outreach based on interests and actions. Set Up Automation Workflows.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Valasys

AUGUST 3, 2023

Enter the Automated SEO Platform – your secret weapon to conquer the SEO landscape and reclaim valuable time and resources. All this, thanks to the power of automation. In this article, we will dive deep into the wonders of an Automated SEO Platform. What Is Automation? That’s the power of automation in a nutshell!

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

QuanticMind

APRIL 26, 2019

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. PPC optimization involves auctions.

Forecasting 47

Forecasting Cost Per Click PPC CPC 47

33Across

MARCH 15, 2019

33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company's history, key issues for automated advertising, and the potential impact of. The post 33Across on the PPC Rockstars Podcast appeared first on 33Across.

PPC 48

PPC Advertisements Advertising Automation 48

QuanticMind

MAY 3, 2019

Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize, and grow their advertising efforts. With the PPC martech landscape growing year after year, though, the possibilities are becoming overwhelming.

PPC 40

PPC Marketing AI Advertisements Advertising 40

Valasys

JUNE 24, 2021

Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. With the inclusion of automation, users’ intents get prioritized over manual inputs from advertisers that sometimes might not suitably address the searchers’ queries.

PPC 52

PPC Cost Per Click Google Trends 52

QuanticMind

DECEMBER 20, 2018

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . More advertisers will start using Bing PPC. Back when Bing first started developing PPC advertising capabilities, the company created a platform completely unique from that of Google’s.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

SocialPilot

FEBRUARY 9, 2024

Jordie Van Rijn Jordie is an independent consultant on email marketing and automation. Apart from having a great font on his Twitter username, Jordie posts resourceful content on email marketing and automation. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93