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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. A low deliverability rate might get you blocked by ISPs (internet service providers). Solution: Nurture Your Leads. What are some of your top email marketing challenges?

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

From idea to revenue generation, to profitability to exit… he is able to manage all aspects of consumer or enterprise service or product business. Focus has been on SaaS, operationally complex services which required disruptive new technology development. He holds multiple patents for Internet services.