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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves. What is more, do you see if it resulted in any new customers?

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. Landing pages.

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. Landing pages.

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. Landing pages.

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. Landing pages.