Astroturfing, Software and Vendors

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Astroturfing

Software

Vendors

How to avoid the martech black hole and ride the crest of change

Martech

NOVEMBER 1, 2022

Assembling dozens of martech point solutions and platforms from disparate vendors to create a practical, effective and efficient marketing technology ecosystem has been a massive challenge for marketers. . Put the checkbook or credit card away and cancel those martech vendor demos. Marketers are not product managers.

Work Management

Work Management Marketing Management Marketing Budget Budget Programs

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

APRIL 24, 2019

This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. It can authenticate app ratings and reviews from real users to prevent astroturfing. The CRM platform company may be completely unaware of the webinar app vendor if there is an actual iPaaS in between them.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Astroturfing

B2B Marketing Zone

How to avoid the martech black hole and ride the crest of change

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

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