article thumbnail

How to avoid the martech black hole and ride the crest of change

Martech

In my work with clients, software vendors and partners, I’ve found that besides the martech selection process, the implementation of marketing technology is the most crucial contributor to the success (including subsequent utilization and ROI) of your martech stack. I know, it sounds counter-intuitive.

article thumbnail

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

It can authenticate app ratings and reviews from real users to prevent astroturfing. The platform can monitor and enforce compliance with data privacy regulations, performance SLAs, and security practices. The more responsibility the platform takes for governing the apps in its ecosystem, the less risk there is for users to adopt them.