How to avoid the martech black hole and ride the crest of change
Martech
NOVEMBER 1, 2022
If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S. marketers expect their tech budgets to grow. Dig deeper: B2B marketing budgets stalled out in 2022. Marketers are not product managers. Why is it such a problem?
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