article thumbnail

Best practices for social media shilling

Biznology

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Why not fake the whole thing?

article thumbnail

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. By comparison, just 92 percent believe a social media presence is important.

article thumbnail

I was a teenage Russian troll OG

Biznology

I wasn’t always in marketing communications and PR. I haven’t at all since I left NMS in 2006 and I don’t even know if NMS continued doing it themselves since there was a lot of heat from the FTC and organizations like WOMMA, PRSA, and the lot to not astroturf or misrepresent oneself.