Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. A rich data integration exerts an opinion on how information is modeled and maintained. A visitor fills out a form on a landing page, and you enroll them in a list in your marketing automation platform.
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