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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

APRIL 24, 2019

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. Governance : establishing and enforcing rules and standards across all approved apps in the platform’s ecosystem.

Marketing Automation Services 81
Marketing Automation Services Work Management Marketing Management Astroturfing 81
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PR and Blogging Outreach: Practical Tips

WebMarketCentral

SEPTEMBER 4, 2007

In some cases, bloggers will provide you with rules when contacting them. Some of these rules are included below, while others may be more specific to the blogger's interest, for example, CK's Rules for PR folks. In the end, Naked Conversations captures the essence of blogs well: "One simple rule for doing it is be real.

PR 20
PR Outreach Web 2.0 Astroturfing 20
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