Remove Astroturfing Remove Barriers Remove CRM Remove Opinions

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? A rich data integration exerts an opinion on how information is modeled and maintained. It can authenticate app ratings and reviews from real users to prevent astroturfing.