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How to Drive Your Marketing Automation Strategy Forward

Content Standard

Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Posted by: Will Schnabel | April 17, 2008 at 07:36 PM Laura, great article and very insightful comments from your readers. I’ll be keeping a close watch on your perspectives as this unfolds.