Remove Analytics Remove Information Remove Narrowcasting Remove PageRank
article thumbnail

Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. If something breaks, bad news for one of their customers, they’re actually looking at what the Klout scores re of the people who are trying to share this information and they’re making decisions.