crm-for-financial-services Analytics Differentiation Direct Marketing Education 
Madison Logic
JUNE 6, 2023
B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. Now, more than ever, marketers need to balance capturing demand with creating it. Focus messaging around product differentiation, features, and the value proposition.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.
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