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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

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Top 3 Excuses from ABM Naysayers

DemandBase

Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications. How much budget could that potentially free-up for some account-based advertising or analytics to support your overall marketing goals? Set the intention to get yourself educated.