Analytics Database Marketing Intent Signal Marketing Automation 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.
Valasys
AUGUST 29, 2023
By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.
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