Analytics CTR SMB WOM 
Hubspot
JUNE 19, 2014
CTR: Clickthrough Rate. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more about how to make CTAs effective. Learn how to create an SLA here.
Hubspot
MARCH 10, 2016
2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM). 82) Smarketing.
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