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4 Keys to Industrial Content Marketing

Roketto

Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. Start by pulling all of the meaningful data that you can from your web analytics, CRM, sales software or whatever else you’ve got. Lead drop off over the highly considered sales cycle. Do any of these sound familiar?

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4 Keys to Industrial Content Marketing

Roketto

Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. Start by pulling all of the meaningful data that you can from your web analytics, CRM, sales software or whatever else you’ve got. Lead drop off over the highly considered sales cycle. Do any of these sound familiar?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Keeping up with the latest B2B Sales and Marketing terms is no simple task.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Keeping up with the latest B2B marketing and sales terms is no simple task.