Analytics Cost per Lead CTR WOM 
Hubspot
JUNE 19, 2014
You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. GA: Google Analytics. WOM: Word-of-Mouth. CR: Conversion Rate.
Hubspot
MARCH 10, 2016
2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). 95) Word-of-Mouth (WOM).
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